After an appeal
Campaign close briefing
A short written briefing for staff and trustees once an appeal, challenge gift, or seasonal mailing has closed, including what arrived late and what was pledged rather than received.
From £780 · Ten working days after you confirm the close date
Who it is for
Fundraising teams who need a single note after a mailing or event, before rumours about the total settle in the office.
What you receive
A six-to-ten page briefing that separates cash received, Gift Aid still to claim, and pledges not yet fulfilled.
Included
- Campaign briefing
- Staff one-page note
- Late-gift annex if gifts arrive after close
Not included
- Design of the next mailing
- Thank-you calling
Who does the work
Rohan Adeyemi writes the briefing. Elspeth Crane checks the cash versus pledge split.
How the work proceeds
- Agree the close date in writing.
- Split cash, Gift Aid, and pledges.
- Draft briefing and staff one-pager.
- Issue after one staff review.
Time and place
Ten working days after you confirm the close date. PDF and a one-page version for the all-staff email.
What you prepare
Mailing counts, gift list for the appeal code, and any challenge-gift paperwork.
Limits
We will not publish a ‘record year’ line if the cash has not cleared.
Fee
From £780. Rush work inside five working days is quoted separately.
Next
Name the appeal code and the date you consider it closed.